Ebert, Ronald J.,

Business essentials / - Eleventh Edition. - Person Beston 2017 - xxv, 675 pages ;

Revised edition of the authors' Business essentials, 2015.

The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Managing the business -- Organizing the business -- Operations management and quality -- People in organizations -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Principles of marketing: building relationships with customers for competitive -- Advantage -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Managing information for better business decisions -- Information technology (it) for business -- The role of accountants and accounting information -- The financial system and issues in financial management -- Understanding monday and the role of banking -- Managing business finances.

9780134728391 0134728394 9780134728490 0134728491 9781292268996 1292268999


Industrial management
Business enterprises

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