| 000 -LEADER |
|---|
| fixed length control field |
01805cam a2200277Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
918789074 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150422s2015 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781780675664 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1780675666 |
| Qualifying information |
(pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CDX |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CDX |
| Modifying agency |
YDXCP |
| -- |
BTCTA |
| -- |
BDX |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
SINLB |
| -- |
LTSCA |
| -- |
NGU |
| -- |
OMB |
| -- |
OCLCQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9940.A2 |
| Item number |
P67 2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
391.00 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Posner, Harriet, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing fashion : |
| Remainder of title |
strategy, branding and promotion / |
| Statement of responsibility, etc. |
Harriet Posner |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Laurence King Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
240 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index bibliographical reference and index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry."--Publisher's website |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fashion merchandising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Clothing trade |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Fashion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
