Global marketing / (Record no. 13136)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01333cam a2200181 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780133545005 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292150765 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | K243 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keegan, Warren J. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Pearson |
| Name of publisher | boston |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 624 pages : |
| Other physical details | color illustrations ; |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to global marketing -- The global economic environment -- The global trade environment -- Social and cultural environments -- The political, legal, and regulatory environments -- Global information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting, and sourcing -- Global market-entry strategies: licensing, investment, and strategic alliances -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions i: advertising and public relations -- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Green, Mark C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| non fiction | TUNGUU LENDING LIBRARY | TUNGUU LENDING LIBRARY | Library shelves | 2021-10-26 | 658.84 | L000012039 | Books | ||
| non fiction | TUNGUU LENDING LIBRARY | TUNGUU LENDING LIBRARY | Library shelves | 2021-10-26 | 658.84 | L000012040 | Books | ||
| non fiction | TUNGUU LENDING LIBRARY | TUNGUU LENDING LIBRARY | Library shelves | 2021-10-26 | 658.84 | L000012041 | Books | ||
| non fiction | TUNGUU LENDING LIBRARY | TUNGUU LENDING LIBRARY | Library shelves | 2021-10-26 | 658.84 | L000012042 | Books | ||
| non fiction | TUNGUU LENDING LIBRARY | TUNGUU LENDING LIBRARY | Library shelves | 2021-10-26 | 658.84 | L000012043 | Books |