Social media marketing : (Record no. 16054)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01221cam a22002294a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470344026 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0470344024 (pbk.) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Evans, Dave, |
| 245 10 - TITLE STATEMENT | |
| Title | Social media marketing : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Indianapolis, Ind. : |
| Name of publisher | Wiley, |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 409 p. : |
| Other physical details | ill. ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | Serious skills |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Social media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Social marketing. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Soziomarketing. |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Soziales Netzwerk. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| non fiction | TUNGUU LENDING LIBRARY | TUNGUU LENDING LIBRARY | Library shelves | 2022-11-15 | SUZA | 658.872 | L000013696 | Books |