| 000 -LEADER |
|---|
| fixed length control field |
01851cam a22002294a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781118026984 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
1118026985 (pbk.) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Scott, David Meerman. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new rules of marketing & PR : |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, N.J. : |
| Name of publisher |
John Wiley & Sons, |
| Year of publication |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxxii, 366 p. : |
| Other physical details |
ill. ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; updated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, David Meerman. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
