| 000 -LEADER |
|---|
| fixed length control field |
00382nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200217b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-273-68355-1 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
005.74 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of direct and database marketing |
| Statement of responsibility, etc. |
Alan Tapp |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow |
| Name of publisher, distributor, etc. |
Prentice Hall |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii,489p |
| Other physical details |
ill,; |
| Dimensions |
24cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
