| 000 -LEADER |
|---|
| fixed length control field |
00761cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
755905549 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110930s2012 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011040638 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780077403898 |
| Terms of availability |
(pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077403894 |
| Terms of availability |
(pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
CDX |
| -- |
OCLCO |
| -- |
OHH |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.B284 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baran, Stanley J |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to mass communication : |
| Remainder of title |
media literacy and culture / |
| Statement of responsibility, etc. |
Stanley J. Baran |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Updated 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill Higher Education, |
| Date of publication, distribution, etc. |
c2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 449, [36] p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
28 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and culture |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media literacy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
