| 000 -LEADER |
|---|
| fixed length control field |
00593nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200917b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273711568 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
DDC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotle, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing |
| Statement of responsibility, etc. |
Kotler, Philip....(et al.) |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th Eur. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Pearson education |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxv,1020p. |
| Other physical details |
Col. ill. |
| Dimensions |
27cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Principles of marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wong, Veronica |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Saunders, Jonh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
