000 -LEADER |
fixed length control field |
00560nam a22001937a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200918b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0273756060 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
ddc |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
658.8 |
Item number |
2 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lovelock, Christopher |
245 ## - TITLE STATEMENT |
Title |
Services marketing |
Remainder of title |
People, technology, strategy |
Statement of responsibility, etc. |
Loverlock, Christopher and Wirt, Jochen |
250 ## - EDITION STATEMENT |
Edition statement |
Seventh Global edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York |
Name of publisher, distributor, etc. |
Pearson |
Date of publication, distribution, etc. |
2011 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
648p. |
Other physical details |
ill. |
Dimensions |
27cm. |
500 ## - GENERAL NOTE |
General note |
Include index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
Services marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wirtz, Jochen |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |