| 000 -LEADER |
|---|
| fixed length control field |
00516nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200918b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8121916976 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
DDC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pillai, R.S.N. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Modern marketing |
| Statement of responsibility, etc. |
Principles and practices |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth Revised edition. |
| Remainder of edition statement |
Enlarged edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
S.CHAND & COMANY PVT. LTD. |
| Date of publication, distribution, etc. |
2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii,592p. |
| Other physical details |
ill. |
| Dimensions |
23cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Modern markerting |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baga Varthi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
