| 000 -LEADER |
|---|
| fixed length control field |
01448cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780273716860 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0273716867 (pbk. : alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
650.07 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Saunders, Mark, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Research methods for business students |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Name of publisher |
Prentice Hall, |
| Year of publication |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxi, 614 p. : |
| Other physical details |
col. ill. ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Business |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lewis, Philip, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thornhill, Adrian. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
