Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 4th ed.Description: xxi, 454 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9780136079422 (pbk. : alk. paper); 0136079423 (pbk. : alk. paper).Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1
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