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African appropriations : cultural difference, mimesis, and media / Matthias Krings.

By: Krings, Matthias, 1967 September 26- [author.].
Material type: TextTextPublisher: Bloomington, Indiana : Indiana University Press, [2015]Description: xii, 311 pages : illustrations ; 24 cm.Content type: text ISBN: 9780253016294 (pbk.); 0253016290 (pbk.); 9780253016256 (hbk.); 0253016258 (hbk.).Subject(s): Mass media and culture -- Africa | Mass media -- Social aspects -- Africa | Video recordings industry -- Africa -- Western influences | Motion picture industry -- Africa -- Western influences | HISTORY -- Africa -- General | Anpassung | Massenkultur | RezeptionDDC classification: 960 Summary: Why would a Hollywood film become a Nigerian video remake, a Tanzanian comic book, or a Congolese music video? Matthias Krings explores the myriad ways Africans respond to the relentless onslaught of global culture. He seeks out places where they have adapted pervasive cultural forms to their own purposes as photo novels, comic books, songs, posters, and even scam letters. These African appropriations reveal the broad scope of cultural mediation that is characteristic of our hyperlinked age. Krings argues that there is no longer an "original" or "faithful copy," but only endless transformations that thrive in the fertile ground of African popular culture.
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Why would a Hollywood film become a Nigerian video remake, a Tanzanian comic book, or a Congolese music video? Matthias Krings explores the myriad ways Africans respond to the relentless onslaught of global culture. He seeks out places where they have adapted pervasive cultural forms to their own purposes as photo novels, comic books, songs, posters, and even scam letters. These African appropriations reveal the broad scope of cultural mediation that is characteristic of our hyperlinked age. Krings argues that there is no longer an "original" or "faithful copy," but only endless transformations that thrive in the fertile ground of African popular culture.

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