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Married to the brand Why consumers bond with some brands for life:Lessons from 60 years of reserch into the psychology of concumer relationships McEwen,William J.

By: McEwen, William J.
Material type: TextTextPublisher: New York Gallupn press 2005Description: 135p. ill. 24cm.ISBN: 1595620052.Subject(s): DDC classification: 658.8343
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Books Books INSTITUTE OF TOURISM LIBRARY

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non fiction 658.8343 (Browse shelf) Available T0000G1505

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