Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - Sixth edition. 
 - 629 pages :  illustrations ;  29 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780132784023 9789332518278 9780133382129 0133382125 
<br/><br/><label>LCCN: </label>2012037955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.9406