Business plans that work : a guide for small business /
Jeffry A. Timmons, Stephen Spinelli, Andrew Zacharakis
- New York : McGraw-Hill, c2004
- viii, 183 p. : ill. ; 23 cm
"Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas for customers, key talent, and investors." "Business plans that work details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality."--Jacket