TY  - BOOK
AU  - Stewart,David W
AU  - Shamdasani,Prem N
AU  - Rook,Dennis W
TI  - Focus groups
T2  - Applied social research methods series
SN  - 0761925821 (cloth : alk. paper)
U1  - 300.72 
PY  - 2007///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Focus groups
KW  - Social sciences
KW  - Social groups
N1  - Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion
N2  - Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory
ER  -