Evans, Dave, <br/><br/>
Social media marketing : 

 - Indianapolis, Ind. :  Wiley,  c2008. 
 - xxii, 409 p. :  ill. ; 
 - Serious skills .
<br/><br/> Includes index. 
<br/><br/>Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan. 
<br/><br/><label>ISBN: </label>9780470344026 (pbk.) 0470344024 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media<br/>Social marketing.<br/>Marketing.<br/>Soziomarketing.<br/>Soziales Netzwerk.
<br/><br/><label>Dewey Class. No.: </label>658.872