TY  - BOOK
AU  - Dilenschneider,Robert L.
TI  - The AMA handbook of public relations
SN  - 9780814415252 (hc)
U1  - 659.2 
PY  - 2010///
CY  - New York, NY
PB  - AMACOM, American Management Association
KW  - Public relations
N1  - Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally
ER  -