TY  - BOOK
AU  - Krings,Matthias
TI  - African appropriations: cultural difference, mimesis, and media 
SN  - 9780253016294 (pbk.)
AV  - DT14 .K75 2015
U1  - 960 KRI 23
PY  - 2015///]
CY  - Bloomington, Indiana
PB  - Indiana University Press
KW  - Mass media and culture
KW  - Africa
KW  - Mass media
KW  - Social aspects
KW  - Video recordings industry
KW  - Western influences
KW  - Motion picture industry
KW  - HISTORY
KW  - General
KW  - bisacsh
KW  - Anpassung
KW  - gnd
KW  - Massenkultur
KW  - Rezeption
N2  - Why would a Hollywood film become a Nigerian video remake, a Tanzanian comic book, or a Congolese music video? Matthias Krings explores the myriad ways Africans respond to the relentless onslaught of global culture. He seeks out places where they have adapted pervasive cultural forms to their own purposes as photo novels, comic books, songs, posters, and even scam letters. These African appropriations reveal the broad scope of cultural mediation that is characteristic of our hyperlinked age. Krings argues that there is no longer an "original" or "faithful copy," but only endless transformations that thrive in the fertile ground of African popular culture
ER  -