K©ơng, Lucy. <br/><br/>
Strategic management in the media :  from theory to practice / 
Lucy K©ơng. 
 - London ;  Thousand Oaks, Calif. :  SAGE,  2008. 
 - 248 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9781412903127 (hbk.) 1412903122 (hbk.) 9781412903134 (pbk.) 1412903130 (pbk.) 
<br/><br/><label>LCCN: </label>2007938105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>P96.M34  / K86 2008 
<br/><br/><label>Dewey Class. No.: </label>302.23068 KUN