TY  - BOOK
AU  - Jenkins,Henry
TI  - Convergence culture: where old and new media collide 
SN  - 9780814742952
AV  - 302.223 
U1  - 302.223 
PY  - 2008///
CY  - New York, N.Y.
PB  - New York University Press
KW  - Mass media and culture
KW  - United States
KW  - Popular culture
N1  - Originally published in 2006; updated and with a new afterword
N2  - "Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid Internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. Jenkins provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children."--Back cover
ER  -