Kolb, Bonita M. <br/><br/>
Marketing for cultural organizations : 

 - Third edition. 
 - ix, 190 pages ; 
<br/><br/> Revision of the author's Marketing cultural organisations. 
<br/><br/>Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message. 
<br/><br/><label>ISBN: </label>9780415626958 (hardback : alk. paper) 9780415626972 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Performing arts<br/>Museums
<br/><br/><label>Dewey Class. No.: </label>658.8