TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Marketing for cultural organizations
SN  - 9780415626958 (hardback : alk. paper)
U1  - 658.8 
KW  - Performing arts
KW  - Museums
N1  - Revision of the author's Marketing cultural organisations; Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message
ER  -