Wood, Marian Burk, Essential guide to marketing planning / Marian Burk Wood. - Fourth edition. - xvii, 268 pages : illustrations ; 24 cm ISBN: 9781292117522 (print) LCCN: 2016049335 Subjects--Topical Terms: Marketing--Planning. LC Class. No.: HF5415.13 / .W656 2017 Dewey Class. No.: 658.8/02 / 1