TY - BOOK AU - Wood,Marian Burk TI - Essential guide to marketing planning SN - 9781292117522 (print) AV - HF5415.13 .W656 2017 U1 - 658.8/02 22 PY - 2017///] CY - Harlow, England, New York PB - Pearson KW - Marketing KW - Planning ER -