Principles of direct and database marketing 
Alan Tapp 
 - 3rd ed 
 - Harlow  Prentice Hall  2005 
 - xiii,489p  ill,;  24cm 
<br/><br/><label>ISBN: </label>0-273-68355-1 
<br/><br/><label>Dewey Class. No.: </label>005.74