Creative library marketing and publicity : best practices / edited by Robert J. Lackie and M. Sandra Wood. - xi, 190 pages : illustrations ; 24 cm.

9781442254206 (hardcover : alk. paper) 9781442254213 (softcover : alk. paper)

2015015115


Libraries--Marketing.
Libraries--Public relations.
Libraries--United States--Case studies.

Z716.3 / .C78 2015

021.7