KOTLER,Philip <br/><br/>
Marketing for Hospitality and Tourism  o 
Philip Kotler,John T. Bowen and James C.Makens 
 - 5th ed 
 - New-York  Pearson  2010 
 - xxiii,683p  ill,(picture)  29cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>978-0-13-245313-4 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>647.940  / 22 
<br/><br/><label>Dewey Class. No.: </label>647.940  / 22