CRANE,Frederick G. Marketing Frederick G. Crane(et -al.) - 6th ed - New-York McGraw-Hill 2006 - xxxiii;588p ill; col 29cm Includes Index ISBN: 978-0-07-093986-8 Subjects--Topical Terms: LC Class. No.: 658.8 / 22 Dewey Class. No.: 658.8 / 22