George, David

Preference pollution : how markets create the desires we dislike / David George. - Ann Arbor : University of Michigan Press, c2001. - xi, 201 p. ill. 24 cm.

0472112201 (Cloth : alk. paper)

2001001994


Consumers' preferences.
Consumer behavior.
Marketing.

HF5415.32 / .G465 2001

363.73