TY  - BOOK
AU  - George,David
TI  - Preference pollution: how markets create the desires we dislike 
SN  - 0472112201 (Cloth : alk. paper)
AV  - HF5415.32 .G465 2001
U1  - 363.73 22
PY  - 2001///
CY  - Ann Arbor
PB  - University of Michigan Press
KW  - Consumers' preferences
KW  - Consumer behavior
KW  - Marketing
ER  -