VIVIAN, John <br/><br/>
The Media of Mass Communication 
edited by ALPER, Carol 
 - London  Pearson Education, Inc.  1991 
 - xxvii, 516p.  ill.  27.5 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0205418481 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>302.23