TY  - BOOK
AU  - Rosenberry,Jack
AU  - Vicker,Lauren A.
TI  - Applied mass communication theory: a guide for media practitioners 
SN  - 9780205548736 (pbk.)
AV  - P91.3 .R67 2009
U1  - 302.2307 22
PY  - 2009///
CY  - Boston
PB  - Pearson Allyn and Bacon
KW  - Mass media
KW  - Research
KW  - Philosophy
N1  - Include index
ER  -