Vivian, John. The media of mass communication John Vivian. - 4th ed - xix, 330p illustrations (chiefly color) ; 25 cm Include index ISBN: 0205432034 9780205467013 LCCN: 2005047623 Subjects--Topical Terms: Mass media. LC Class. No.: P90 / .V53 2006 Dewey Class. No.: 303.23