TY  - BOOK
AU  - Capon,  Noel
AU  - Hulbert,  James M.
TI  - Marketing management in the 21st century
SN  - 013915695
U1  - 658.8 22
PY  - 2001///
CY  - New Jersey
PB  - Prentice-hall,inc.
KW  - Marketing management
N1  - Include index
ER  -