TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz,  Jochen
TI  - Services marketing: People, technology, strategy
SN  - 0273756060
U1  - 658.8 22
PY  - 2011///
CY  - New York
PB  - Pearson
KW  - Services marketing
N1  - Include index
ER  -