Pillai, R.S.N. <br/><br/>
Modern  marketing  
Principles and practices 
 - Fourth Revised edition.  Enlarged edition. 
 - New  Delhi  S.CHAND & COMANY PVT. LTD.  2008 
 - xii,592p.  ill.  23cm. 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8