McEwen,  William  J. <br/><br/>
Married to the brand   Why consumers bond with some brands for life:Lessons from 60 years of reserch into the psychology of concumer relationships 
McEwen,William J. 
 - New York  Gallupn press  2005 
 - 135p.  ill.  24cm. 
<br/><br/><label>ISBN: </label>1595620052 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8343