TY  - BOOK
AU  - McEwen,  William  J.
TI  - Married to the brand : Why consumers bond with some brands for life:Lessons from 60 years of reserch into the psychology of concumer relationships
SN  - 1595620052
U1  - 658.8343 22
PY  - 2005///
CY  - New York
PB  - Gallupn press
KW  - Married to the brand
ER  -