TY  - BOOK
AU  - Sekaran,Uma
TI  - Research methods for business
SN  - 0471203661 (alk. paper)
U1  - 658.403 
PY  - 2003///
CY  - New York
PB  - John Wiley & Sons
KW  - Business
N1  - Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests
UR  - http://www.loc.gov/catdir/description/wiley035/2002725620.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2002725620.html
ER  -