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21.
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Business Ethics : A Real World Approach /
by GHILLYER, Andrew W. Material type:  Text Publisher: Boston : Mc Graw Hill Higher Education , 2008Availability: Items available for loan: TUNGUU LENDING LIBRARY
[Call number: 174.4 GHI]
(2).
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22.
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Principles of markerting Kotler, Philip ...(at al)
by Kotler, Philip | Veronica Wong | John Saunders | Gary Armstrong. Edition: 4th European edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: England Pearson education 2005Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 658.8]
(1).
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23.
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Global marketing management Keegan, warren J.
by Keegan, Warren J. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: new jersey Prentice-Hall 2002Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 658.848]
(1).
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24.
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Internet marketing : Building advantage in the networked economy Mohammed, Rafi A...(et al.)
by Mohammed, Rafi A | Fisher, Robert J | Jaworski, Bernard J | Paddison, Gordon J. Edition: 2nd edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New york McGraw-Hill 2004Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 658.8421]
(1).
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25.
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Strategic electronic marketing Managing e-business Kleindl, Brad Alan
by Kleindl, Brad Alan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Canada South western college 2001Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 658.84]
(1).
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26.
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E-marketing Strauss, Judy , El-Ansary, Adel and Frost, Raymond
by Strauss, Judy | El-Ansary, Adel | Frost, Raymond. Edition: 4thed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Pearson education 2006Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 658.872]
(1).
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27.
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Social media marketing : A strategic approach Barker, Melissa S...(et al.)
by Barker, Melissa S | Barker, Donald L | Bormann, Nicholas F | Neher, Krista E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Australia South western, cengage learning 2013Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 658.872]
(1).
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28.
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Social media marketing : Strategies for engaging in facebook, twitter, & other social media
by Evans, Lian "Li". Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: United state Que publishind 2010Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 658.872]
(1).
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29.
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Marketing Lamb, Charles W. ..(et al.)
by Lamba. Charles W | Joseph F. Hair | Carl McDaniel | A. J. Faria | William J. Wellington. Edition: 4th Can editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Canada Nelson education 2009Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 658.8]
(1).
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30.
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Guerrilla marketing: Easy and inexpensive strategies for making big profits from your small business Levinson, Jay Conrad, Jeannie Levinson and Amy Levinson
by Levinson, Jay Conrad | Jeannie Levinson | Amy Levinson. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York Houghton Mifflin Company 2007Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 658.8]
(1).
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31.
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Business-to-Business Marketing A step by step guide Wright Ray
by Wright, Ray. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Londan Pearson education 2004Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 658.804]
(1).
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32.
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Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam
by Wang, Youcheng | Wang, Youcheng | Pizam, Abraham. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Wallington, Oxfordshire, UK ; Cambridge, MA : CABI, c2011Availability: Items available for loan: SCHOOL OF KISWAHILI AND FOREIGN LANGUAGES
[Call number: 910.688]
(1).
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33.
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Marketing fashion : strategy, branding and promotion / Harriet Posner
by Posner, Harriet [author]. Edition: Second editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Laurence King Publishing, 2015Availability: Items available for loan: SCHOOL OF KISWAHILI AND FOREIGN LANGUAGES
[Call number: 391.00]
(1).
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34.
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The economics of recreation, leisure & tourism / John Tribe
by Tribe, John. Edition: 3rd edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam ; Boston : Elsevier, 2005Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY (9).
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35.
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The entrepreneur mind : 100 essential beliefs, characteristics, and habits of elite entrepreneurs / Kevin D. Johnson
by Johnson, Kevin D [author]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Atlanta, GA : Johnson Media Inc., [2013]Availability: No items available
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36.
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Global marketing /
by Keegan, Warren J | Green, Mark C. Edition: Ninth edition.Material type: Text Publisher: Pearson boston 2017Availability: Items available for loan: TUNGUU LENDING LIBRARY
[Call number: 658.84]
(5).
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37.
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Web analytics :
by Kaushik, Avinash. Material type: Text Publisher: Indianapolis, Ind. : Sybex, c2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: TUNGUU LENDING LIBRARY
[Call number: 025.04]
(1).
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38.
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Destination Marketing and Management: theories and applications / Youcheng Wang and Abraham Pizam
by WANG,Youcheg. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston: CAB Internatinal; 2011Availability: Items available for loan: TUNGUU LENDING LIBRARY
[Call number: 910.688]
(2).
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39.
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Market orientation in the hotel and catering industry / edited by Richard Kotas
by Kotas, Richard. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Surrey University Press, 1975Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 381.1]
(1).
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40.
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Hospitality sales and marketing / James R. Abbey
by Abbey, James R [aut] | American Hotel & Motel Association. Educational Institute. Edition: 5th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Lansing, Mich. : American Hotel & Lodging Educational Institute, cop. 2008Availability: Items available for loan: INSTITUTE OF TOURISM LIBRARY
[Call number: 647.940 8]
(8).
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