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21.
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis

by Baran, Stanley J | Davis, Dennis K.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Belmont, CA : Thomson/Wadsworth, c2006Availability: Items available for loan: TUNGUU LENDING LIBRARY [Call number: 302.23/01] (1).

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22.
Understanding media users : from theory to practice / Tony Wilson

by Wilson, Tony, 1947-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester ; Malden, MA : Wiley-Blackwell, 2009Availability: Items available for loan: TUNGUU LENDING LIBRARY [Call number: 302.23] (1).

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23.
Taking sides : clashing views on controversial issues in mass media and society / edited, selected, and with introductions by Alison Alexander and Jarice Hanson.

by Alexander, Alison, 1949- | Hanson, Jarice.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Guilford, Conn. : Dushkin Pub. Group, [1995]Copyright date: c1995Availability: Items available for loan: TUNGUU LENDING LIBRARY [Call number: 302.25] (1).

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24.
Understanding digital culture / Vincent Miller.

by Miller, Vincent (Vincent Alward).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2011Availability: Items available for loan: TUNGUU LENDING LIBRARY [Call number: 303.48/33] (1).

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25.
The media teacher's book / Julian McDougall

by McDougall, Julian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : New York : Hodder Arnold ; Distributed in the United States of America by Oxford University Press, 2006Availability: Items available for loan: TUNGUU LENDING LIBRARY [Call number: 302.23] (1).

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26.
Applied mass communication theory : a guide for media practitioners / Jack Rosenberry, Lauren A. Vicker.

by Rosenberry, Jack | Vicker, Lauren A, 1953-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson Allyn and Bacon, c2009Availability: Items available for loan: SCHOOL OF KISWAHILI AND FOREIGN LANGUAGES [Call number: 302.2307] (1).

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27.
The media of mass communication John Vivian.

by Vivian, John.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto Pearson A & B, [2006]Copyright date: ℗♭2006Availability: Items available for loan: SCHOOL OF KISWAHILI AND FOREIGN LANGUAGES [Call number: 303.23] (1).

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28.
Gender relations and women's images in the media / Mbilinyi, D.A.S. & Omari, C.K., eds

by Mbilinyi, D. A. S. (Dorothy A. S.) | Omari, Cuthbert K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Dar es Salaam : Dar es Salaam University Press, c1996Availability: Items available for loan: TUNGUU LENDING LIBRARY [Call number: 305.4] (2).

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29.
How to think straight about psychology / Keith E. Stanovich.

by Stanovich, Keith E, 1950-.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Pearson Allyn and Bacon, c2007Availability: Items available for loan: SCHOOL OF KISWAHILI AND FOREIGN LANGUAGES [Call number: 150.72] (2).

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30.
Discourse as Social Interraction edited by Teun A. van Dijk

by Dijk,Teun A | Dijk,Teun A, 1940- | Dijk, Teun A. van, 1943-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage 1997Availability: Items available for loan: TUNGUU LENDING LIBRARY [Call number: 401.41] (1).

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31.
Converging media :

by Pavlik, John V | McIntosh, Shawn.

Edition: 2nd ed.Material type: Text Text Publisher: New York : Oxford University Press, 2011Availability: Items available for loan: SCHOOL OF BUSINESS LIBRARY CHWAKA [Call number: 302.23] (1).

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32.
East African Integration : Dynamic of Equity in Trade, Education, Media and Labour

by SID.

Material type: Text Text Publisher: Nairobi : Society for International Development , 2011Availability: Items available for loan: TUNGUU LENDING LIBRARY [Call number: 380.0967 SID] (1).

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33.
International Communication: Continuity and Changes

by THUSSU, Daya Kishan.

Edition: 2nd edMaterial type: Text Text Publisher: London : Hodder Arnold , 2006Availability: Items available for loan: TUNGUU LENDING LIBRARY [Call number: 384 THU] (1).

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34.
African appropriations : cultural difference, mimesis, and media / Matthias Krings.

by Krings, Matthias, 1967 September 26- [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bloomington, Indiana : Indiana University Press, [2015]Availability: Items available for loan: SCHOOL OF KISWAHILI AND FOREIGN LANGUAGES [Call number: 960 KRI] (1).

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35.
Sports Media : planning, production, and reporting / by Brad Schultz

by Schultz, Bradley [author] | Ohio Library and Information Network.

Material type: Text Text; Literary form: Not fiction Publisher: Burlington, MA : Focal Press, 2013Copyright date: ℗♭2005Availability: Items available for loan: SHOOL OF COMPUTING AND COMMUNICATION MEDIA [Call number: 070.449796 2] (2).

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36.
Voices of a nation : a history of Mass media in the United States / Jean Folkerts, Dwight L. Teeter, Jr and Edward Caudil

by Folkerts, Jean | Teeter, Dwight L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Macmillan, c1989Availability: Items available for loan: SHOOL OF COMPUTING AND COMMUNICATION MEDIA [Call number: 070.170997 FOL] (1).

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37.
The media history of Tanzania / by Martin Sturmer.

by Sturmer, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [Ndanda via Mtwara, Tanzania : s.n., 1998]Dissertation note: Dissertation-- Afro-Asiatisches Institut, Salzburg, 1998. Availability: Items available for loan: SHOOL OF COMPUTING AND COMMUNICATION MEDIA [Call number: 070.17509 4] (4).

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38.
News : reporting and writing / Alfred Lawrence Lorenz, John Vivian

by Lorenz, Alfred Lawrence, 1937- | Vivian, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Allyn and Bacon, [1996]Copyright date: ℗♭1996Availability: Items available for loan: SHOOL OF COMPUTING AND COMMUNICATION MEDIA [Call number: 070.41 LAW 4] (4).

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39.
Mediamaking : mass media in a popular culture / Lawrence Grossberg, Ellen Wartella, D. Charles Whitney.

by Grossberg, Lawrence | Wartella, Ellen | Whitney, D. Charles (David Charles), 1946-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1998Availability: Items available for loan: SHOOL OF COMPUTING AND COMMUNICATION MEDIA [Call number: 302.23 GRO 4] (4).

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40.
Africa Communication Research The State of Media Freedom in Africa Vol 4 No 2

by St: Augustine University of Tanzania.

Edition: A peer- reviewed JournalMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mwanza-Tanzania Faculty of Social Science and Communications 2001Availability: Items available for loan: SHOOL OF COMPUTING AND COMMUNICATION MEDIA [Call number: 323.445096 AUG] (1).

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