000			01333cam a2200181 i 4500
999			_c13136 _d13136
020			_a9780133545005
020			_a9781292150765
082	0	0	_a658.84 _bK243
100	1		_aKeegan, Warren J.
245	1	0	_aGlobal marketing /
250			_aNinth edition.
260			_aPearson _bboston _c2017
300			_a624 pages : _bcolor illustrations ;
505	0		_aIntroduction to global marketing -- The global economic environment -- The global trade environment -- Social and cultural environments -- The political, legal, and regulatory environments -- Global information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting, and sourcing -- Global market-entry strategies: licensing, investment, and strategic alliances -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions i: advertising and public relations -- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility.
650		0	_aExport marketing.
700	1		_aGreen, Mark C.
942			_cBK