| 000 | 00974cam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c13801 _d13801 |
||
| 001 | 811002950 | ||
| 008 | 121219s2014 maua b 001 0 eng | ||
| 010 | _a2012037955 | ||
| 020 | _a9780132784023 | ||
| 020 | _a9789332518278 | ||
| 020 | _a9780133382129 | ||
| 020 | _a0133382125 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dOCLCO _dYDXCP _dBWX _dUKMGB _dYBM _dOCLCF _dOCLCO _dHEBIS _dOCLCQ _dOCLCO _dCDX _dOCLCQ _dNZAUC _dPHCSB _dYT1 _dTHHCU |
||
| 082 | 0 | 0 |
_a647.9406 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2014] |
|
| 300 |
_a629 pages : _billustrations ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- |
|
| 700 | 1 | _aMakens, James C. | |
| 942 |
_2ddc _cBK |
||