000			01221cam a22002294a 4500
999			_c16054 _d16054
020			_a9780470344026 (pbk.)
020			_a0470344024 (pbk.)
082	0	4	_a658.872
100	1		_aEvans, Dave,
245	1	0	_aSocial media marketing :
260			_aIndianapolis, Ind. : _bWiley, _cc2008.
300			_axxii, 409 p. : _bill. ;
490	1		_aSerious skills
500			_aIncludes index.
505	0		_aPart I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan.
650		0	_aSocial media
650		0	_aSocial marketing.
650	0	7	_aMarketing.
650	0	7	_aSoziomarketing.
650	0	7	_aSoziales Netzwerk.
942			_cBK