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| 020 | _a9780814415252 (hc) | ||
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| 082 | 0 | 0 | _a659.2 |
| 100 | 1 | _aDilenschneider, Robert L. | |
| 245 | 1 | 4 | _aThe AMA handbook of public relations / |
| 260 |
_aNew York, NY : _bAMACOM, American Management Association, _cc2010. |
||
| 300 | _axiii, 239 p. ; | ||
| 505 | 0 | _aPrerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally. | |
| 650 | 0 | _aPublic relations. | |
| 650 | 0 | _aPublic relations | |
| 942 | _cBK | ||