000			01851cam a22002294a 4500
999			_c16059 _d16059
020			_a9781118026984 (pbk.)
020			_a1118026985 (pbk.)
082	0	0	_a658.872
100	1		_aScott, David Meerman.
245	1	4	_aThe new rules of marketing & PR :
250			_a3rd ed.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2011.
300			_axxxii, 366 p. : _bill. ;
500			_aRev. ed. of: The new rules of marketing and PR. 2nd ed. c2010.
500			_aIncludes index.
520			_a"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; updated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"--Provided by publisher.
650		0	_aInternet marketing.
650		0	_aPublic relations.
700	1		_aScott, David Meerman.
856	4	2	_uhttp://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
942			_cBK