000			01831cam a2200289 a 4500
999			_c17645 _d17645
001			17296645
008			120514s2013 enka e b 001 0 eng d
010			_a 2012939638
020			_a9780857027665 (hardback)
020			_a0857027662 (hardback)
020			_a0857027670 (paperback)
020			_a9780857027672 (paperback)
040			_aUKMGB _beng _cUKMGB _dSUZA _dYDXCP _dBWK _dYNK _dCDX _dBWX _dYOU _dNGU _dMUU _dFCM _dDLC
050	0	0	_aHF5415.2 _b.B453 2013
082	0	4	_a658.83 _223
100	1		_aBelk, Russell W.
245	1	0	_aQualitative consumer & marketing research / _cRussell Belk, Eileen Fischer and Robert V. Kozinets.
260			_aLondon : _bSAGE, _c2013.
300			_a234 p. : _bill. ; _c25 cm.
520			_a"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website.
650		0	_aMarketing research.
650		0	_aConsumers _xResearch.
650		0	_aQualitative research.
700	1		_aFischer, Eileen, _d1959-
700	1		_aKozinets, Robert V., _d1964-
942			_2ddc _cBK