000			01790cam a22002654a 4500
999			_c17695 _d17695
001			44117933
008			000519s2001 enka b 001 0 eng
010			_a00041421
020			_a0521782392 (hbk.)
020			_a9780521782395 (hbk.)
020			_a0521787491 (pbk.)
020			_a9780521787499 (pbk.)
040			_aDLC _beng _cDLC _dSUZA _dSDA _dLVB _dBAKER _dNLGGC _dBTCTA _dYDXCP _dOCLCG _dIG# _dHEBIS _dOCLCQ _dBDX _dPSM _dOCLCO _dOCLCF _dBEDGE
050	0	0	_aLB1028.5 _b.M36 2001
082			_2223 _a006.78 MAY
100	1		_aMayer, Richard E., _d1947-
245	1	0	_aMultimedia learning / _cRichard E. Mayer.
250			_aSecond Edition
260			_aCambridge ; _aNew York : _bCambridge University Press, _c2001.
300			_axi, 394 p. : _bill. ; _c24 cm.
520	1		_a"For hundreds of years, verbal messages - such as lectures and printed lessons - have been the primary means of explaining ideas to learners. In Multimedia Learning, Richard Mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Multimedia encyclopedias have become the latest addition to students' reference tools, and the World Wide Web is full of messages that combine words and pictures. Do these forms of presentation help learners? If so, what is the best way to design multimedia messages for optimal learning?" "Drawing on ten years of research, the author provides a cognitive theory of multimedia learning and seven principles for the design of multimedia messages. In short, this book summarizes research aimed at realizing the promise of multimedia learning - that is, the potential of using words and pictures together to promote human understanding."--BOOK JACKET.
650		0	_a Multi- Media
650		0	_aInteractive multimedia.
942			_2ddc _cBK